What was your online store conversion rate in the past 3 months? I bet it wasn\u2019t exactly what you were expecting when you\u2019ve started your online business. On paper, strategies look great but rarely match the reality\u2019s path. And who\u2019s to blame?\n <\/p>\n
Things like the market\u2019s dynamic, competitors\u2019 evolution, or significant changes in the buyers\u2019 behavior don\u2019t stand in your power.\n <\/p>\n
So, what you have to do is go back to your online shop and start searching for clues about what things need optimization and how urgent are those. <\/p>\n
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CHECKLIST #1: Questions to ask yourself until starting your optimization plan<\/h4>\n
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- is your website offering an intuitive experience to your potential customers?<\/li>\n
- is your store design outdated, too sober, or unfriendly?<\/li>\n
- are your store\u2019s offer and sale process mobile-friendly?<\/li>\n
- do you have available flexible and safe payment options for your clients?<\/li>\n
- what is the average cart abandonment rate in your store?<\/li>\n
- do you have any disruptive elements on the checkout page? (pop-ups, navigations, banners, offers. etc.)<\/li>\n
- are you placing the up-sells and cross-sells offers in the right place?<\/li>\n
- do you have a multi-lingual and multi-currency online store? <\/li>\n
- do you have customized features implemented in your online shop?<\/li>\n
- how visible is your store for new potential clients?<\/li>\n <\/ul>\n
And, if you want to extend the checklist above with even more specific questions, take a look at what stats say about the client’s\u2019 perception during a sales process: \n <\/p><\/div>\n\n\n\n
![\"Reasons](\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2020\/06\/ecommerce.png\")
<\/figure>\n\n\n\n(Source: baymard.com<\/a>)<\/p>\n
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CHECKLIST #2: Ten (10) things you must take into account for your optimization plan:\n <\/h4>\n
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- \n
- Migrating your store on a \n \n dynamic and up-to-date eCommerce platform; \n <\/a>\n <\/li>\n
- Refreshing the architecture for your store and turning it into a more flexible and stable one;<\/li>\n
- Optimizing your customer database;<\/li>\n
- Reusing the old products catalog and improve its structure;<\/li>\n
- Investing less time in redundant and repetitive activities;<\/li>\n
- Improving performance on search engines;<\/li>\n
- Improving the user’s shopping experience;<\/li>\n
- Multi-channel communication with your potential\/clients (including blog & social media);<\/li>\n
- E-payment solutions and installments payment system;\n <\/a><\/li>\n
- Creating a robust checkout experience.<\/li>\n <\/ul>\n
<\/p>\n
\nDo you need help in building your optimization plan? <\/p>\n
Get a free audit for your online store along with a project estimation (price & time).\n <\/p>\n
SEND US A REQUEST<\/a>\n <\/p>\n <\/div>\n
<\/p>\n
\n CHECKLIST #3: Specific eCommerce optimizations (features, functionalities, integrations, and apps) to increase online store conversion rate:\n <\/h4>\n
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- Responsive design for both desktop and mobile devices;<\/li>\n
- A flexible e-Commerce architecture allowing you to add new features in an efficient manner;<\/li>\n
- Custom SEO-friendly URLs & SEO on-page;<\/li>\n
- Updated and dynamic CMS & CRM solutions;<\/li>\n
- Custom category pages, with smart product filters and mixed product attributes;<\/li>\n
- Automation of tasks solution (e.g., automatic prices updates based on multiple criteria);<\/li>\n
- Smart integrations with third-party modules and apps; <\/li>\n
- Dynamic, intuitive and safe solutions for sales & e-payments processes;<\/li>\n
- Custom search and product listings, with smart product filters and mixed product attributes;<\/li>\n
- Integrated multi-channel communication solutions (blog, social media, etc.)<\/li>\n <\/ul>\n
<\/p>\n
\n A successful ecommerce optimization project\n <\/h4>\n
<\/p>\n
\n Ezebee v2 – Online Portal<\/a>\n <\/strong><\/p>\n
\n TECHNOLOGY: Node.js, Web API Architecture, OrienteDB, Web Sockets, Braintree API, PayPal API, Amazon Web Services, MySQL, jQuery, CSS3, HTML5.\n <\/p>\n
SPECIFIC FEATURES: <\/strong><\/p>\n
- \n
- Guided smart search: autocomplete option & results are listed by trend factors, popularity, and trustworthiness of the seller;<\/li>\n
- Popularity search ranking algorithm and tag system;<\/li>\n
- 4 basic offer types: Products, Rentals, Services, and Courses;<\/li>\n
- Prices are converted in real-time into any selected currency for easy price comparison;\n <\/li>\n
- Chat-to-buy” system instead of “shopping carts” makes transactions faster, more transparent and doesn’t require Terms and Conditions or other legal information;<\/li>\n
- Possibility to transfer files or money directly through the chat application;<\/li>\n
- B-Coins serve as gift and discount points on ezebee.com. Sellers can purchase, transfer or cash-out B-coins to a PayPal account, from which they can transfer it for free to any bank account or CC;<\/li>\n
- Automated translation for offers, chats, and comments<\/li>\n
- Possibility to import offers directly from other websites like Etsy, DaWanda, ArtFire, Amazon, Airbnb by just entering their product link;<\/li>\n
- The seller can choose to either link to another shop or his “chat-to-buy” messenger;<\/li>\n
- Presentation options: in addition to the image gallery, users can now upload PDFs, videos and sound files;<\/li>\n
- Sellers’ pages and all their offers and content are highly SEO optimized;<\/li>\n
- Offers, events, and blog posts can be simultaneously shared with one click to Facebook, Pinterest, and Twitter.<\/li>\n <\/ul>\n
- Migrating your store on a \n \n dynamic and up-to-date eCommerce platform; \n <\/a>\n <\/li>\n