{"id":8285,"date":"2023-10-03T15:10:26","date_gmt":"2023-10-03T12:10:26","guid":{"rendered":"https:\/\/www.roweb.ro\/blog\/?p=8285"},"modified":"2024-04-11T15:56:03","modified_gmt":"2024-04-11T12:56:03","slug":"roweb-new-services","status":"publish","type":"post","link":"https:\/\/www.roweb.ro\/blog\/roweb-new-services\/","title":{"rendered":"<b>Roweb Group extends its services <\/b>| How Roweb&#8217;s takeover of 50% of the Hold Marketing agency impacted its profitability"},"content":{"rendered":"\n<div class=\"suits\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/featured-img-en-1024x576.png\" alt=\"\" class=\"wp-image-8288 simple-no-border\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/featured-img-en-1024x576.png 1024w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/featured-img-en-300x169.png 300w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/featured-img-en-1536x864.png 1536w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/featured-img-en-2048x1152.png 2048w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/featured-img-en-624x351.png 624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n  <p>\n    Soon, we will count our first year since Roweb took over 50% of Hold\n    Marketing agency. And we have plenty of reasons to celebrate, this\n    partnership proving to be a real success from the beginning for both\n    shareholders.\n  <\/p>\n\n  <p>Curious to find out\u2026<\/p>\n\n  <div class=\"link-list\">\n    <ul class=\"fa-ul\">\n      <li>\n        <a href=\"#marketing-agency\">\n          <span class=\"fa-li\"><i class=\"fa fa-link\"><\/i><\/span>\n          <p>\n            When and why did the Roweb Group management board decide to take\n            over 50% of a marketing agency?\n          <\/p>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"#hold-marketing\">\n          <span class=\"fa-li\"><i class=\"fa fa-link\"><\/i><\/span>\n          <p>Who is Hold Marketing?<\/p>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"#partnership\">\n          <span class=\"fa-li\"><i class=\"fa fa-link\"><\/i><\/span>\n          <p>What was the impact (in numbers) of this new partnership?<\/p>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"#marketing-services\">\n          <span class=\"fa-li\"><i class=\"fa fa-link\"><\/i><\/span>\n          <p>\n            To whom are addressed the marketing services that now are part of\n            Roweb Group\u2019s offer?\n          <\/p>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"#what-is-next\">\n          <span class=\"fa-li\"><i class=\"fa fa-link\"><\/i><\/span>\n          <p>What comes next? (Roweb Group + Hold Marketing plans for 2024)<\/p>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"#about-roweb\">\n          <span class=\"fa-li\"><i class=\"fa fa-link\"><\/i><\/span>\n          <p>About Roweb in a nutshell?<\/p>\n        <\/a>\n      <\/li>\n    <\/ul>\n  <\/div>\n  <p>\n    This article will provide exactly what you&#8217;re waiting for. So,\n    ready-steady-start scrolling down to find out more!\n  <\/p>\n  <p>&nbsp;<\/p>\n  <h2 class=\"header-with-badget\" id=\"marketing-agency\">\n    When and why did the Roweb Group\u2019s management board decide to take\n    over 50% of a marketing agency?\n  <\/h2>\n\n  <p>\n    When Sorin Trifu (CEO Hold Marketing) presented for the first time the\n    opportunity of a partnership, things seemed, somehow, out of the\n    company\u2019s main focus. Still, Roweb Group board management already had\n    several signals that in some niche markets the dynamic is shaping a new\n    trend in the services area: clients were more and more interested in getting\n    extended services from a single provider.\n  <\/p>\n\n  <p>\n    Since Roweb already had a<a href=\"\/portfolio\/e-commerce-online-portals\">\n      wide portfolio in eCommerce<\/a>\n    (for over 15 years covering various industries needs &#8211; from luxury goods and\n    home deco, to bookstores, tech equipment, real estate and hospitality), our\n    teams have repeatedly received requests from clients to provide also related\n    services (like technical SEO, PPC, micro content\/content writing etc).\n  <\/p>\n\n  <p>\n    &#8220;In the national market, in particular, we have noticed, in recent years, a\n    growing demand in certain segments (<a href=\"\/portfolio\/e-commerce-online-portals\">eCommerce projects<\/a>, for example)\n    regarding the coupling of software development and marketing services.\n    Although our focus remains on custom software development through\n    outsourcing models for Roweb Development company, in parallel we decided to\n    support a niche of more dynamic projects required by businesses that need\n    expertise in related or complementary fields.&#8221;\n  <\/p>\n  <p><strong>Mirel Ionescu, Co-Founder &amp; Managing Partner<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"730\" height=\"800\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/mirel.jpg\" alt=\"\" class=\"wp-image-8289 simple-no-border\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/mirel.jpg 730w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/mirel-274x300.jpg 274w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/mirel-624x684.jpg 624w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n  <p>\n    Relying on these insights and taking into account a strategic repositioning\n    for a specific business segment, at the end of 2022 Roweb Group&#8217;s board\n    management decided to step forward into the market by extending its\n    services. And, this was possible by taking over 50% of the agency <a href=\"https:\/\/holdmarketing.ro\/\">Hold\n    Marketing.<\/a>\n  <\/p>\n\n  <p>&nbsp;<\/p>\n  <h2 class=\"header-with-badget\" id=\"hold-marketing\">\n    Who is Hold Marketing?\n  <\/h2>\n\n  <p>\n    Hold Marketing is a digital agency with 100% Romanian DNA, present in the\n    industry since 2017. The agency is a Google Partner and has clients from\n    over 20 important industries, but most clients come from industries such as\n    eCommerce, Horeca, or Real Estate.\n  <\/p>\n\n  <p>\n    HOLD Marketing has a complete team of specialists (+60% seniors) who manage\n    to constantly deliver performance marketing (PPC) services, as well as\n    Social Media Management (Digital PR), using the most popular networks in the\n    world: Google, Meta, TikTok , Pinterest, and LinkedIn.\n  <\/p>\n\n  <p>&nbsp;<\/p>\n  <h2 class=\"header-with-badget\" id=\"partnership\">\n    What was the impact (in numbers) of this new partnership?\n  <\/h2>\n  <p>\n    The integration of the Hold Marketing agency (which offers Pay-Per-Click,\n    Digital PR, strategy and digital marketing consultancy services) into the\n    Roweb group was completed in the last quarter of 2022. The impact of this\n    partnership was significant.\n  <\/p>\n\n  <p>\n    In the first 8 months of 2023, the turnover of the agency increased by 140%,\n    compared to the same period of 2022, doubling the number of employees.\n  <\/p>\n\n  <p>\n    &#8220;Joining the Roweb group definitely meant an important acceleration in the\n    development of the Hold Marketing business. We are very happy that we\n    managed to attract the interest of a mature and solid company, such as\n    Roweb, which will provide us with the expertise and resources to achieve our\n    growth goals. We intend, further, to expand our portfolio on the national\n    market, but also on the international markets, where Roweb is already\n    present through active clients (UK, Belgium, Denmark, Switzerland, etc.).\n    Also, we have as objectives to expand the departments, both the execution\n    ones and the support ones; to invest in the automation of repetitive\n    processes and to integrate channels in the portfolio (Amazon, Reddit,\n    Criteo, Spotify, WeTransfer).&#8221;\n  <\/p>\n  <p><strong>Sorin Trifu, CEO &amp; founder of Hold Marketing<\/strong><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"969\" height=\"1024\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/event-969x1024.jpg\" alt=\"\" class=\"wp-image-8296 simple-no-border\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/event-969x1024.jpg 969w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/event-284x300.jpg 284w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/event-624x659.jpg 624w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2023\/10\/event.jpg 1321w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n  <p>&nbsp;<\/p>\n  <h2 class=\"header-with-badget\" id=\"marketing-services\">\n    To whom are addressed the marketing services offered now by Roweb Group\n    &amp; Hold Marketing?\n  <\/h2>\n  <p>\n    Relying on this partnership, Roweb Group now offers marketing services to\n    eCommerce clients from its or Horeka\u2019s portfolio as an extension. The\n    agency (Hold Marketing) continues to work independently with its team,\n    building marketing dynamic strategies and campaigns for its clients\n    (companies from Roweb Group portfolio + other targeted companies from the\n    local\/national\/international market).\n  <\/p>\n\n  <p>\n    In other words, the group\u2019s main focus remains on providing dev teams\n    (based on outsourcing models) for developing custom software solutions for\n    companies from all over the world through Roweb Development company, while\n    for the eCommerce business segment not the company also offers marketing\n    campaigns (through its partner &#8211; Hold Marketing) together with custom\n    development of niche specific solutions.\n  <\/p>\n\n<p>&nbsp;<\/p>\n<h2 class=\"header-with-badget\" id=\"what-is-next\">\n   What comes next? Roweb + Hold Marketing plans for 2024\n<\/h2>\n\n  <p>\n    Once the partnership proved to be a success, things are planned to go even\n    further.\n  <\/p>\n\n  <p>\n    Since 2023 is the year when Hold Marketing becomes officially part of Roweb\n    Group&#8217;s success story, for 2024 new plans are about to become reality.\n  <\/p>\n\n  <p>A sneak peak on what comes next:<\/p>\n  <ul class=\"blue-checkbox\">\n    <li>\n      Increasing the number of certified specialists, including Paid Social\n      &amp; Project Management;\n    <\/li>\n    <li>\n      Expanding departments by attracting new experts (PPC, PR, Sales, Client\n      Management);\n    <\/li>\n    <li>Definition of SOPs &amp; automation of repetitive processes;<\/li>\n    <li>\n      Consolidation of the position on the markets where we are already present\n      (Romania, UK, Switzerland, Belgium, Canada, etc.);\n    <\/li>\n    <li>\n      Keeping the focus on the development and growth of colleagues in the team;\n    <\/li>\n    <li>\n      The integration of new channels in the portfolio: Amazon, Reddit, Criteo,\n      Spotify, WeTransfer.\n    <\/li>\n  <\/ul>\n  <p>&nbsp;<\/p>\n  <h2 class=\"header-with-badget\" id=\"about-roweb\">\n    About Roweb Group in a nutshell\n  <\/h2>\n<div class=\"row\">\n    <div class=\"yearDisplay col-xs-12 col-sm-6\">\n        <div class=\"wrapBlockImg\">\n            <i class=\"sprite sprite-relationship\"><\/i>\n        <\/div>\n        <p class=\"text\">\n            Since <span class=\"yearGraphic\">2006<\/span> the longest ongoing <br>relationship with a client \n        <\/p>\n    <\/div>\n    <div class=\"yearDisplay col-xs-12 col-sm-6\">\n        <div class=\"wrapBlockImg\">\n            <i class=\"sprite sprite-team_icon\"><\/i>\n        <\/div>\n        <p class=\"text\">\n            <span class=\"yearGraphic\">130+<\/span>Senior developers ready to work in <br>dedicated teams\n        <\/p>\n    <\/div>\n    <div class=\"yearDisplay col-xs-12 col-sm-6\">\n        <div class=\"wrapBlockImg\">\n            <i class=\"sprite sprite-offices\"><\/i>\n        <\/div>\n        <p class=\"text\">\n            <span class=\"yearGraphic\">3<\/span>Offices in 3 cities\n        <\/p>\n    <\/div>\n    <div class=\"yearDisplay col-xs-12 col-sm-6\">\n        <div class=\"wrapBlockImg\">\n            <i class=\"sprite sprite-business\"><\/i>\n        <\/div>\n        <p class=\"text\">\n            Since <span class=\"yearGraphic\">2004<\/span>experience <br>in software development \n        <\/p>\n    <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Soon, we will count our first year since Roweb took over 50% of Hold Marketing agency. And we have plenty of reasons to celebrate, this partnership proving to be a real success from the beginning for both shareholders. Curious to find out\u2026 When and why did the Roweb Group management board decide to take over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[166,177,171,174],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/8285"}],"collection":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/comments?post=8285"}],"version-history":[{"count":9,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/8285\/revisions"}],"predecessor-version":[{"id":9161,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/8285\/revisions\/9161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/media\/8288"}],"wp:attachment":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/media?parent=8285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/categories?post=8285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/tags?post=8285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}