{"id":9585,"date":"2025-08-14T10:42:55","date_gmt":"2025-08-14T07:42:55","guid":{"rendered":"https:\/\/www.roweb.ro\/blog\/?p=9585"},"modified":"2025-09-19T13:09:34","modified_gmt":"2025-09-19T10:09:34","slug":"how-the-new-fee-on-non-eu-parcels-will-impact-romanias-ecommerce-market","status":"publish","type":"post","link":"https:\/\/www.roweb.ro\/blog\/how-the-new-fee-on-non-eu-parcels-will-impact-romanias-ecommerce-market\/","title":{"rendered":"How the New Fee on Non-EU Parcels Will Impact Romania\u2019s eCommerce Market"},"content":{"rendered":"

How the New Fee on Non-EU Parcels Will Impact Romania\u2019s eCommerce Market<\/h2>\n

\"\"<\/a><\/p>\n

The Romanian Government announced a fixed fee of 25 lei for every parcel worth under \u20ac150 coming from outside the European Union. This measure, requested by many local entrepreneurs, mainly targets low-value products ordered from China through international marketplaces.<\/p>\n

This change should directly influence consumer purchasing behavior and Romanian online retailers’ strategies too.<\/p>\n

The context:
\n<\/strong>
\nOfficial data shows that the flow of non-EU parcels into Romania has skyrocketed from just a few thousand per day to over 235,000 daily.<\/p>\n

Across Europe, the number of parcels that come from outside of the EU has quadrupled in recent years from one billion to four billion annually.<\/p>\n

Impact on Romania\u2019s eCommerce Market<\/h2>\n
    \n
  1. Romanian retailers could gain a competitive advantage over international platforms since the fee will not affect their products.<\/li>\n
  2. Shoppers can start seeking EU or local alternatives who often order inexpensive things from China to avoid paying the additional fee.<\/li>\n
  3. Romanian as well as European marketplaces could attract part of the audience that used to shop from outside the EU, especially if they offer competitive prices and faster delivery times.<\/li>\n
  4. Local retailers can use this legislative change for positioning themselves as a better-value alternative.<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

     <\/p>\n

    How eCommerce Businesses Can Prepare<\/h2>\n
      \n
    1. Optimize the shopping experience: fast, mobile-friendly websites with a simple checkout process.<\/li>\n
    2. Diversify product offerings: include items that directly compete with popular products on Asian marketplaces.<\/li>\n
    3. Explain the advantages from buying locally versus importing from outside the EU running targeted communication campaigns.<\/li>\n
    4. Streamline inventory using modern management tools. Automation tools then can streamline delivery for processes.<\/li>\n<\/ol>\n

      \"\"<\/a><\/p>\n

       <\/p>\n

      Conclusion<\/h2>\n

      It is true that the new fee on non-EU parcels is not just any legislative change. For Romanian eCommerce, it may well be a turning point. Retailers who adapt quickly will be able to turn this challenge into an opportunity for growth and customer loyalty.<\/p>\n

      At Roweb, we support eCommerce entrepreneurs by building personalized, scalable, and fully integrated platforms that help them react quickly to market changes and maximize their sales potential.<\/p>\n","protected":false},"excerpt":{"rendered":"

      How the New Fee on Non-EU Parcels Will Impact Romania\u2019s eCommerce Market The Romanian Government announced a fixed fee of 25 lei for every parcel worth under \u20ac150 coming from outside the European Union. This measure, requested by many local entrepreneurs, mainly targets low-value products ordered from China through international marketplaces. This change should directly […]<\/p>\n","protected":false},"author":1,"featured_media":9589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[166],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/9585"}],"collection":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/comments?post=9585"}],"version-history":[{"count":8,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/9585\/revisions"}],"predecessor-version":[{"id":9597,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/9585\/revisions\/9597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/media\/9589"}],"wp:attachment":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/media?parent=9585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/categories?post=9585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/tags?post=9585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}