{"id":9750,"date":"2025-10-29T12:37:08","date_gmt":"2025-10-29T10:37:08","guid":{"rendered":"https:\/\/www.roweb.ro\/blog\/?p=9750"},"modified":"2025-11-04T13:21:33","modified_gmt":"2025-11-04T11:21:33","slug":"roweb-at-commerce-innovation-summit-2025-exploring-ai-driven-personalization-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.roweb.ro\/blog\/roweb-at-commerce-innovation-summit-2025-exploring-ai-driven-personalization-in-ecommerce\/","title":{"rendered":"Roweb at Commerce Innovation Summit 2025 \u2013 Exploring AI-Driven Personalization in eCommerce"},"content":{"rendered":"<h2>Roweb at Commerce Innovation Summit 2025 \u2013 Exploring AI-Driven Personalization in eCommerce<\/h2>\n<p><a href=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf5.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9757\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf5.png\" alt=\"\" width=\"770\" height=\"404\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf5.png 770w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf5-300x157.png 300w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf5-624x327.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<h2><\/h2>\n<h2>Reimagining eCommerce through AI innovation<\/h2>\n<p>If you were to rebuild your company from scratch today \u2014 how would you do it, knowing what AI can do?<br \/>\nThat was the core question that set the tone at <strong>Commerce Innovation Summit 2025<\/strong>, where business leaders, tech experts, and innovators met to discuss how AI is redefining digital commerce.<\/p>\n<p>Roweb joined this year\u2019s edition as part of the <strong>Sirma Group<\/strong>, aligning with the group\u2019s new <strong>Sirma AI initiative<\/strong>, a strategic direction focused on bringing real-world AI implementations into software development and enterprise ecosystems.<\/p>\n<p><a href=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf4.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9756\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf4.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf4.png 770w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf4-300x178.png 300w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf4-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Our contribution: AI-Driven Hyper-Personalization in eCommerce<\/h2>\n<p>Our Head of eCommerce, <strong>\u0218tefan Nicolae<\/strong> took the stage in the panel \u201c<em>AI-Driven Hyper-Personalization in eCommerce<\/em>\u201d to share insights from our direct experience in developing AI-first web platforms.<\/p>\n<p>During the discussion, \u0218tefan explored key questions that shape the future of digital commerce:<\/p>\n<ul>\n<li>How web development for eCommerce clients is transforming with AI integration;<\/li>\n<li>Who usually drives AI and automation initiatives \u2014 the client or the development team;<\/li>\n<li>How to identify where AI can truly optimize processes and performance;<\/li>\n<li>Real-world AI use cases from Roweb\u2019s projects.<\/li>\n<\/ul>\n<p>From intelligent content generation and automated product mapping to advanced translation and personalization systems, Roweb has been integrating AI components into eCommerce solutions to help clients deliver faster, more adaptive, and scalable digital experiences.<\/p>\n<p><a href=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf3.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9755\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf3.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf3.png 770w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf3-300x178.png 300w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf3-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>From AI integration to measurable business results<\/h2>\n<p>AI in eCommerce isn\u2019t just about innovation, it\u2019s about measurable results.<br \/>\nThat\u2019s why one of the key discussion points at the summit was <strong>how to evaluate the efficiency of AI investments<\/strong> and turn automation into ROI.<\/p>\n<p>Through our projects, we\u2019ve seen how AI can:<\/p>\n<ul>\n<li>reduce manual work by automating product matching and content adaptation,<\/li>\n<li>enhance customer engagement through dynamic personalization,<\/li>\n<li>improve overall performance through intelligent data-driven recommendations.<\/li>\n<\/ul>\n<p>These experiences confirm that AI is not replacing developers or marketers, it\u2019s transforming them into <strong>solution orchestrators<\/strong>.<\/p>\n<h2><\/h2>\n<h2>Part of Sirma AI strategy<\/h2>\n<p>Our participation in this event reflects a broader strategy across the Sirma Group \u2014 to <strong>position our teams as trusted AI partners for eCommerce and beyond.<\/strong><\/p>\n<p>Being part of Sirma for over a year now gives us access to a <strong>stronger technological ecosystem<\/strong>, shared expertise in AI and data science, and a common vision: bringing intelligence and automation into every layer of digital transformation.<\/p>\n<p><a href=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9754\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf2.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf2.png 770w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf2-300x178.png 300w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf2-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Reconnecting with the eCommerce community<\/h2>\n<p>Beyond the discussions on stage, Commerce Innovation Summit 2025 was also an excellent opportunity to reconnect with the eCommerce ecosystem \u2014 from solution providers and platform developers to marketing and automation experts.<\/p>\n<p>Events like this are essential for sharing perspectives, exchanging use cases, and building collaborations that accelerate innovation.<\/p>\n<p><a href=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf1.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-9753\" src=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf1.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf1.png 770w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf1-300x178.png 300w, https:\/\/www.roweb.ro\/blog\/wp-content\/uploads\/2025\/10\/conf1-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Looking ahead<\/h2>\n<p>As AI continues to evolve, we\u2019re more committed than ever to developing <strong>AI-first solutions<\/strong> that help our clients stay ahead of the curve, not only in eCommerce but across industries.<\/p>\n<p>Our focus remains on building <strong>custom software<\/strong> that blends <strong>human expertise and artificial intelligence<\/strong> \u2014 for smarter, faster, and more personalized digital experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roweb at Commerce Innovation Summit 2025 \u2013 Exploring AI-Driven Personalization in eCommerce Reimagining eCommerce through AI innovation If you were to rebuild your company from scratch today \u2014 how would you do it, knowing what AI can do? That was the core question that set the tone at Commerce Innovation Summit 2025, where business leaders, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[166],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/9750"}],"collection":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/comments?post=9750"}],"version-history":[{"count":5,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/9750\/revisions"}],"predecessor-version":[{"id":9761,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/posts\/9750\/revisions\/9761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/media\/9757"}],"wp:attachment":[{"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/media?parent=9750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/categories?post=9750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roweb.ro\/blog\/wp-json\/wp\/v2\/tags?post=9750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}