Homex is a top provider of high-quality home products, with over 15.000 SKUs from more than 180 brands.


Laravel, Bootstrap, Google Maps APIs



Upgrading from an old proprietary platform to a new Laravel website with a fresh design.

Homex were having their website built on an older proprietary platform that was slowing down their growth and adding new features had become a complex and costly decision.

They decided to improve their online presence by re-designing the website interface with mobile in mind and improving the platform architecture without compromising their SEO performance.

Responsive Design

Custom Checkout

SEO Features

Integrated Blog


Top quality home products.A flexible e-commerce architecture.

Homex is a Romanian home products provider with a fresh look on commerce. Their customer-centric strategy helped them grow organically to over 15.000 SKUs, 180 brands and more than 200 product categories.

We helped them build a new custom Laravel e-commerce platform as the most suitable solution for their requirements, with scalability, security and functionality in mind.


We provided consultancy in tailoring the technical solutions to be used and determining their infrastructure and performance optimization needs, while maintaining their products, orders and customers database.

While building the new Laravel-based e-commerce solution we created:

  • A reliable and scalable e-commerce solution with added flexibility that would adapt to their growing business requirements and their customer-centric philosophy.
  • A migration process from the old website to the new platform, avoiding negative impact in terms of SEO.
  • Full range e-commerce functionality.

We analyzed Homex’s old application and database architecture and managed to replicate all the processes that their old website was managing in a new custom-built platform.

The client had permanent access to the development team, allowing them to be in control of the development process and allowing us to implement the best solution to any issue.
Their online store was built using a modern open-source architecture, at the best value for their budget.



Full-stack developers


Project Manager

4 months

Project duration



We provided Homex with consultancy on how to:

  • Create a flexible and stable architecture.
  • Optimize their database and code.
  • Import and reuse their old product catalogue and structure it better.
  • Maintain their performance on search engines.
  • Improve the user's shopping experience.
  • Create a robust checkout experience.
  • Personalized responsive design, for an improved shopping experience on mobile phones and tablets;
  • A flexible e-Commerce architecture allowing the store-owner to add new features in an efficient manner;
  • Custom SEO-friendly URLs;
  • Importing the content from the previous website and preserving the authority in search engines;
  • Custom product categories based on style;
  • Integrated blog;
  • Custom search and product listings, with smart product filters and mixed product attributes;
  • Tailor-made checkout and customer account functionality.

Samples of our work

Browse our portfolio by solution type, main technology or client's activity domain.

Request a free quote for your project

E-mail us at contact@roweb.ro or submit your information about your project and we will send you back a custom quotation.