{"id":8618,"date":"2025-10-29T12:38:43","date_gmt":"2025-10-29T10:38:43","guid":{"rendered":"https:\/\/www.roweb.ro\/ro\/blog\/?p=8618"},"modified":"2025-10-29T12:39:49","modified_gmt":"2025-10-29T10:39:49","slug":"roweb-la-commerce-innovation-summit-2025-explorand-hyper-personalizarea-prin-ai-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.roweb.ro\/ro\/blog\/roweb-la-commerce-innovation-summit-2025-explorand-hyper-personalizarea-prin-ai-in-ecommerce\/","title":{"rendered":"Roweb la Commerce Innovation Summit 2025 \u2013 Explorand Hyper-Personalizarea prin AI in eCommerce"},"content":{"rendered":"<h2>Roweb la Commerce Innovation Summit 2025 \u2013 Explorand Hyper-Personalizarea prin AI in eCommerce<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8627\" src=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf6.png\" alt=\"\" width=\"770\" height=\"404\" srcset=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf6.png 770w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf6-300x157.png 300w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf6-768x403.png 768w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf6-624x327.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Reimaginand eCommerce-ul prin inovatie AI<\/h2>\n<p>Daca ar fi sa reconstruiesti astazi compania ta de la zero \u2013 cum ai face-o stiind ce poate face inteligenta artificiala?<br \/>\nAceasta a fost intrebarea centrala care a setat tonul evenimentului <strong>Commerce Innovation Summit 2025<\/strong>, unde lideri din business, experti tehnici si inovatori s-au reunit pentru a discuta cum AI redefine\u0219te comertul digital.<\/p>\n<p>Roweb a participat la aceasta editie ca parte din <strong>Sirma Group<\/strong>, aliniindu-se cu noua initiativa <strong>Sirma AI<\/strong> \u2013 o directie strategica ce are ca obiectiv aducerea inteligentei artificiale in dezvoltarea software si in ecosistemele enterprise.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8625\" src=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf4.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf4.png 770w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf4-300x178.png 300w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf4-768x457.png 768w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf4-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Contributia noastra: AI-Driven Hyper-Personalization in eCommerce<\/h2>\n<p>Colegul nostru <strong>Stefan Nicolae<\/strong> a urcat pe scena in cadrul panelului \u201c<em>AI-Driven Hyper-Personalization in eCommerce<\/em>\u201d pentru a impartasi insight-uri din experienta noastra directa in dezvoltarea platformelor web AI-first.<\/p>\n<p>In timpul discutiei, Stefan a abordat subiecte cheie care modeleaza viitorul comertului digital:<\/p>\n<ul>\n<li>Cum se transforma dezvoltarea web pentru clientii eCommerce odata cu integrarea AI;<\/li>\n<li>Cine vine de obicei cu initiativele de AI si automatizare \u2013 clientul sau echipa de dezvoltare;<\/li>\n<li>Cum identifici zonele unde AI poate aduce optimizare si performanta reala;<\/li>\n<li>Exemple concrete de utilizare AI din proiectele Roweb.<\/li>\n<\/ul>\n<p>De la generarea si adaptarea automata de continut, pana la maparea produselor cu AI si traduceri inteligente, Roweb integreaza componente AI in solutii eCommerce pentru a ajuta clientii sa ofere experiente digitale mai rapide, mai flexibile si mai scalabile.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8624\" src=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf3.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf3.png 770w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf3-300x178.png 300w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf3-768x457.png 768w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf3-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>De la integrarea AI la rezultate masurabile<\/h2>\n<p>AI in eCommerce nu inseamna doar inovatie \u2013 ci si rezultate concrete.<br \/>\nUnul dintre subiectele centrale discutate la eveniment a fost <strong>cum se calculeaza eficienta investitiilor in AI<\/strong> si cum se transforma automatizarea in ROI real.<\/p>\n<p>Prin proiectele noastre am observat cum AI poate:<\/p>\n<ul>\n<li>reduce munca manuala prin automatizarea maparii produselor si a adaptarii de continut,<\/li>\n<li>imbunatati engagementul clientilor prin personalizare dinamica,<\/li>\n<li>creste performanta generala prin recomandari inteligente bazate pe date.<\/li>\n<\/ul>\n<p>Aceste experiente confirma ca AI nu inlocuieste dezvoltatorii sau marketerii \u2013 ci ii transforma in <strong>orchestratori ai solutiilor.<\/strong><\/p>\n<h2>Parte din strategia Sirma AI<\/h2>\n<p>Participarea noastra la acest eveniment face parte dintr-o strategie mai ampla a Grupului Sirma \u2013 aceea de a <strong>pozitiona echipele noastre ca parteneri de incredere in AI, atat pentru eCommerce, cat si pentru alte industrii.<\/strong><\/p>\n<p>De peste un an, apartenenta la grupul Sirma ne ofera acces la<strong> un ecosistem tehnologic extins,<\/strong> expertiza comuna in AI si data science si o viziune comuna: aducerea inteligentei si automatizarii in fiecare strat al transformarii digitale.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8623\" src=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf2.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf2.png 770w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf2-300x178.png 300w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf2-768x457.png 768w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf2-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Conectare directa cu liderii si inovatorii din eCommerce<\/h2>\n<p>Dincolo de discutiile de pe scena, Commerce Innovation Summit 2025 a fost o ocazie excelenta de a ne reconecta cu ecosistemul eCommerce \u2013 de la furnizori de solutii si dezvoltatori de platforme pana la experti in marketing si automatizare.<\/p>\n<p>Astfel de evenimente sunt esentiale pentru a impartasi perspective, a schimba idei si a construi colaborari care accelereaza inovatia.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8622\" src=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf1.png\" alt=\"\" width=\"770\" height=\"458\" srcset=\"https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf1.png 770w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf1-300x178.png 300w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf1-768x457.png 768w, https:\/\/www.roweb.ro\/ro\/blog\/wp-content\/uploads\/2025\/10\/conf1-624x371.png 624w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Privind spre viitor<\/h2>\n<p>Pe masura ce AI continua sa evolueze, ne mentinem angajamentul de a dezvolta<strong> solutii AI-first<\/strong> care sa ajute clientii nostri sa ramana in fata curbei tehnologice \u2013 nu doar in eCommerce, ci si in alte domenii.<\/p>\n<p>Focusul nostru ramane pe dezvoltarea de <strong>software custom<\/strong> care combina <strong>expertiza umana si inteligenta artificiala<\/strong> \u2013 pentru experiente digitale mai inteligente, mai rapide si mai personalizate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roweb la Commerce Innovation Summit 2025 \u2013 Explorand Hyper-Personalizarea prin AI in eCommerce &nbsp; Reimaginand eCommerce-ul prin inovatie AI Daca ar fi sa reconstruiesti astazi compania ta de la zero \u2013 cum ai face-o stiind ce poate face inteligenta artificiala? Aceasta a fost intrebarea centrala care a setat tonul evenimentului Commerce Innovation Summit 2025, unde [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/posts\/8618"}],"collection":[{"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/comments?post=8618"}],"version-history":[{"count":6,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/posts\/8618\/revisions"}],"predecessor-version":[{"id":8630,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/posts\/8618\/revisions\/8630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/media\/8627"}],"wp:attachment":[{"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/media?parent=8618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/categories?post=8618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roweb.ro\/ro\/blog\/wp-json\/wp\/v2\/tags?post=8618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}