All-in-one sales-driven solution (website + CRM software + ordering & delivery system through IOS and Android mobile apps + marketing module) able to provide complete user experience at multiple levels (customers - restaurant staff - delivery staff).
All the restaurant’s needs covered with one solution: Club Hush Delivery
Online reservations & ordering
Efficient orders management
Safer & more custom interactions
Easier customer management
Real-time sales tracking & trends
Real-time staff activities tracking
Data-driven business decisions
Multi-channel online presence
Modern & intuitive experience
THE CONTEXT
Our Client
Club Hush is one of the top locations in Arges county, clients appreciating it for both the food and the atmosphere (the club hosts various events - from concerts to entertainment shows and private parties). Their target audience is wide and smartly reflected in the food offer (in the menu are included main appreciated international dishes - from American burgers to Italian pasta, traditional food platters, etc.)
Client’s needs
Once the social and economic context changed (as a result of the pandemic crisis), the client's main focus had to be shifted (at least for a while) exclusively to food sales and delivery. So, the client had to adapt fast and compensate for in-restaurant services with online ones. In order to do that and keep its customers satisfied, Hush needed a digital solution able to provide an optimal user experience at multiple levels.
The solution
We developed a dedicated solution based on a predefined suite of apps and modules able to integrate all the elements needed in a sales journey:
- Attract through a dynamic and intuitive online presence (SEO-friendly website, ordering apps, contactless menu, etc.)
- Convert by using a complete ordering & delivery system: ordering app + delivery app + CRM app;
- Close by collecting customers’ feedback through QR code and NFC tag;
- Delight through personalized offers and communication, plus loyalty rewarding programs;
- Re-engage existing customers through special offers by using the remarketing module.
You can get a similar solution in only 3 days. Contact us for details!
Dynamic and intuitive eCommerce website
- brand personalized eCommerce website (SEO-friendly and GDPR compliant);
- special offer (coupons and discounts) integrated system;
- unlimited products uploading;
- push notification system for new orders (via kitchen printer, phone, and email);
- CTA feature: Call mobile – for phone orders;
- access to Google Analytics, Google Search Console, Facebook microdata;
- security updates.
Complete ordering & delivery system
CUSTOMER’S APP: Mobile App for ordering (iOS and Android)
Now, Hush restaurant’s offers are at customers’ fingertips. All the customers that have downloaded the ordering app on their phones receive relevant notifications every time an update is available (special offers, coupons, etc.)
RESTAURANT STAFF’S APP: Mobile App based on CRM
- instant customer’s profile displaying when he calls;
- real-time notifications for new orders directly to the kitchen’s printer;
- fast access to centralize, analyze, and manage clients’ data;
- customer segmentation system (VIP, regular, returning, new, lost opportunities).
Safe data gathering features (GDPR compliant)
When it comes to data gathering, transparency is mandatory (for use risk-free for both the company and its customers).
That’s why we’ve built an app that’s not only focused on placing intuitive tools at users’ fingertips but also provides them with dynamic features for disabling/enabling:
- notifications;
- notifications via SMS;
- notifications via e-mail.
The solution also integrates a dedicated tab where customers can check the Terms and conditions of ordering, delivery, use of applications, and data storage.
DELIVERY STAFF’S APP: Mobile App for deliveries
- Efficient order taking
- Elimination of errors and delays
- Full control over the entire process
Contactless menu
The client's phone reads an NFC tag or a QR code that is placed on an object (e.g. printed on a flyer). By simply scanning the code, the phone displays the online menu, and the client will be able to check out the offer and launch an order remotely.
RE-ENGAGE MARKETING MODULE (SMS marketing)
Hush can select the clients based on specific criteria and send them text messages (SMS) with coupons and promotions as part of its remarketing campaigns.
The process
Auditing client’s needs in the current context
Identifying further development opportunities
Validating solution’s architecture
Developing the solution
Uploading content (menu) on apps and website
Importing existing users/clients into CRM
Testing the solutions on multiple channels and devices
Training the client’s staff for a performant use
Before implementing this solution, we’ve taken orders mostly via phone - a time consuming and unproductive activity if you take into account that not all the clients could reach us. Now, the apps and the solution’s functionalities help us to have better ordering management even when we deal with a high volume of orders. So, the impact is significant in terms of sales and deliveries.
Ovidiu Stoica
Manager GreenPub & Hush
