Magento web development

Rely on our eCommerce professionals for developing Mage 2 B2C/B2B solutions for every website size and type of business.


Magento web development | Custom Magento development
Risk-free migration to Mage 2 | Smart 3rd-party integration & automation

Why develop your store using Magento 2?

The advantages of using Magento for your online store:

  • easily manage the product catalog;
  • secure platform, with periodical updates;
  • free license (Open source);
  • responsive interface;
  • integrates SEO, marketing, and promotion tools;
  • access to the largest community and to a variety of modules.
Magento 2 web development


Magento made easy | full-cycle services

We cover the entire project life cycle by offering complete Mage dev services:

  • consultancy
  • design
  • setup development to go live
  • ongoing maintenance.

Each project is developed by a multi-functional team consisting of a project manager, a designer, frontend, and backend developers.


Intuitive website design

Magento 2 setup & development

Processes automation & 3rd-party integrations


Your business is important to us. We keep our focus on understanding your business goals. Whether it’s new eCommerce to be baked or an existing Magento to improve, we would love to share our experience and offer practice recommendations.

New websites

  • Business requirements assessment
  • Functional specification
  • Project planning / wireframing
  • Products catalogue and content consultancy
  • Magento2 store management training

Existing websites

  • Upgrading from Magento 1 to Magento 2
  • Magento security/functionality audit
  • Design optimization
  • Functionality improvement
  • Performance optimization/scaling

Intuitive website design

People purchase products because of the emotional connection they create with the brand. And, the first impression always matters the most.

That’s why in all our design processes, we make sure your new website’s design:

  • is beautiful;
  • provides an intuitive digital journey;
  • emphasizes your brand;
  • is consistent;
  • looks good on any device.

In some cases, we might need to customize a Magento 2 template for efficiency and cost-effectiveness. Even in those situations, we give it the same attention as to custom design.

Magento 2 setup & development

Every setup and development Mage 2 process is as simple as efficient, relying on pre-defined steps ready to make the leap from business need to solution.

  • Magento platform setup (multi-site, multi-currency, multi-language)
  • Custom/template design implementation
  • Installing 3rd party Magento 2 modules
  • Writing custom Magento 2 modules
  • B2B functionality setup (showing different prices to different customer levels, providing extra functionality to signed-in users and the list goes on)
  • Integrating payment and shipping providers
  • Setting up transactional emails

In some cases, we might need to customize a Magento 2 template, for efficiency and cost effectiveness. Even in those situations, we give it the same attention as to custom design

Processes automation & 3rd-party integrations

Magento 2 web development


With the right tools and smart integrations, your website can do a lot of things automatically.

  • Importing products' data from external data sources
  • Integrating with ERP/CRM systems for:
    • Catalog/stock synchronization
    • Pushing orders to your ERP
    • Synchronizing customers and their price levels
  • Currency updates
  • Integrating with marketing tools to improve conversion
    • Analytics & BI systems
    • Newsletter systems
    • Social marketing systems

And capabilities go further than this. With every integration and automation challenge you have, we are ready to take it over and turn it into solutions.

Magento 2 web development

Custom Magento development

Our dedicated teams (involved in eCommerce projects) have extensive experience in developing specific Magento solutions.

Areas of expertise: Retail, HORECA, Real Estate, Fashion, Automotive, Tourism, Home&Deco, etc.

Types of applications developed: B2C / B2B eCommerce solutions, ordering & delivery platforms, portals, marketplaces, all-in-one platforms, etc.

Mobile Developments: iOS, Android

Risk-free migration to Mage 2

You realized your business outgrew your eCommerce platform, you don’t get enough from your hosted solution, or it’s becoming too expensive to support the proprietary platform you had developed some while ago.

Magento 2 is a great solution to switch to – and we gathered a lot of experience migrating existing websites to Magento 2.

We always we make sure to:

  • Preserve your website’s Google authority
  • Follow SEO best practices (we actually have a checklist to make sure we don’t miss anything)
  • Migrate your products' catalogue, customer data and orders
  • Migrate your processes to Magento 2
  • Minimize downtime during and after the go-live


In 2013 we decided to launch our new eCommerce enabled website. In the process we screened many agencies and selected 5 whom we asked to prepare a pitch. Since the beginning Roweb showed a willingness to understand our business and its needs. This meant that they were able to offer us a modern and flexible solution that adapted the best practices in eCommerce to our particular case of a fine jewellery retailer. read more

Magento 2 web development

Florin Enache

General Manager Teilor

Our ongoing collaboration with Roweb has enabled us to be involved in every detail of the development process and make sure our website fully matched our expectations. From a custom design according to our specifications, to developing functionalities that O-Mac envisioned using for the first time on the Romanian market, Roweb delivered everything we asked for. read more

Marian Chirita

Online Sales Manager at O-Mac

Our clients

Magento 2 web development
Magento 2 web development
Magento 2 web development
Magento 2 web development

Explore our Magento web development projects

Porsche Bank - the first eCommerce solution for selling both cars and financing

The client needed to develop a one-stop-shop solution for selling products (the cars and accessories) and services (financing, insurance, maintenance).

This approach is a premiere for the Romanian market.

O’Mac - modern and responsive eCommerce niche shop

We chose Magento for its robustness and extensibility and a strong back-office business operations management offering stock, client, product catalog, and orders management.

Combining the client's vision with our programming skills developed and integrated a set of advanced custom functionalities.

BOOKCITY.RO - Magento 2 eCommerce store development

We migrated the webshop from Magento 1 to Magento 2 along with the existing product catalog orders and clients database.

For providing a complete and functional solution, we took several milestones across the development process into account.

Teilor jewelry shop

In 2014, Teilor was having its website built on a proprietary platform limiting both in terms of eCommerce functionality and content management possibilities.

They decided to redesign their website to offer their customers the same high-class shopping experience as they would receive in-store.