Fiterman Pharma is a Romanian manufacturer of pharmaceuticals, cosmetics, dietary supplements, and medical devices, operating both locally and internationally.
With a strong reputation built over years of research and innovation, Fiterman Pharma is a trusted brand for millions of patients and healthcare professionals. Their products cover a wide range of therapeutic areas and are backed by modern infrastructure and a solid portfolio of innovations.
About the client
The Challenge
For Fiterman Pharma, shopfiterman.ro required a transformation to support a modern, secure, and scalable eCommerce platform. The project was built around several clear needs:
- Full access and control over the Magento platform to enable agile development and fast adaptation to business requirements
- Solid integration with the company’s ERP system, essential for automatic synchronization of stock, product, and order information
- A modern, intuitive design with optimized UX/UI to ensure a smooth and relevant user experience
- High technical performance aligned with today’s expectations regarding load speed and PageSpeed Insights scores
- A secure and scalable infrastructure ready to support future growth
Our Solution
Technical Audit & Planning
We started by assigning an experienced tech lead to conduct a full audit of the source code. The audit identified critical issues that required refactoring and helped prioritize interventions.
Refactoring & Optimization
We restructured and rewrote a large portion of the existing custom modules to eliminate vulnerabilities and optimize internal processes. Key improvements included:
- Front-end and back-end speed optimization
- Enhanced security and platform stability
- Scalable architecture to support future extensions and integrations
Modernized Design & UX
In collaboration with the client’s design team, we redesigned the user interface with a focus on:
- A modern look & feel
- Consistent branding
- Intuitive category navigation
- Smooth checkout experience (One Step Checkout)
New Functionalities
Key features delivered:
- Integrated blog module ("Expert Advice") that allows medical content to be published alongside recommended products from the shop
- New delivery methods adapted to the current market
- Smart search and improved product categorization
Hyvä Theme Implementation & Performance
As an official Hyvä partner, we implemented this ultra-fast Magento theme into the project, which resulted in:
- 3x faster load times compared to the previous version
- High scores on Google PageSpeed Insights (desktop & mobile)
- Significant bounce rate reduction
Hosting & Infrastructure
The platform was migrated to a modern and high-performance server capable of supporting:
- High traffic volumes
- Large data loads from the ERP system
- Future expansion of the product catalog
Involved Team
This setup allowed us to work in agile sprints, with clearly defined milestones and validated deliverables.
We assigned a dedicated development team including:
Project manager Tech Lead Magento Back-end &Front-end Developers
Quality AssuranceSpecialist
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Results
- A significantly improved user experience: more intuitive, faster, and more engaging
- Over 60% reduction in load time, contributing directly to higher conversion rates
- Much better Google PageSpeed performance
- Strengthened security, with no active vulnerabilities at launch
- Fully functional and reliable ERP workflows, with no product or stock sync interruptions
- Responsive design and consistent branding aligned with Fiterman Pharma’s identity
- A solid foundation for future development and digital ecosystem expansion
Conclusion
Fiterman Pharma's online shop successfully transitioned to a modern, scalable, and high-performance platform aligned with today’s eCommerce standards. Our efforts resulted in better customer experiences and enhanced control for the Fiterman team over their digital sales platform.
Throughout the development process, Roweb’s Magento team worked closely and efficiently with Fiterman Pharma’s technical and marketing departments. This synergy ensured alignment between business objectives, technical requirements, and end-user needs, enabling the delivery of a coherent, results-oriented project.
Throughout the development process, Roweb’s Magento team worked closely and efficiently with Fiterman Pharma’s technical and marketing departments. This synergy ensured alignment between business objectives, technical requirements, and end-user needs, enabling the delivery of a coherent, results-oriented project.
