E-commerce website optimization & redesign (Homex)

  • responsive website, optimized for cross-device journey
  • improved platform architecture
  • safe & performant data migration


Laravel, Bootstrap, Google Maps APIs


Reliable & scalable e-commerce solution development (with added flexibility)

Upgrading from an old proprietary platform to a new Laravel website with a fresh design.


Our Client

Homex is a Romanian home products provider with a fresh look on commerce. Their customer-centric strategy helped them grow organically to over 15.000 SKUs, 180 brands and more than 200 product categories.

Client’s needs/goals

Homex were having their website built on an older proprietary platform that was slowing down their growth and adding new features had become a complex and costly decision.

They decided to improve their online presence by re-designing the website interface with mobile in mind and improving the platform architecture without compromising their SEO performance.


We helped them build a new custom Laravel e-commerce platform as the most suitable solution for their requirements, with scalability, security and functionality in mind.

Responsive Design

Custom Checkout

SEO Features

Integrated Blog

Need to develop a similar solution?

Get in touch with our e-commerce team for a free estimation + consultancy session.

We provided consultancy in tailoring the technical solutions to be used and determining their infrastructure and performance optimization needs, while maintaining their products, orders and customers database.

We provided Homex with consultancy on how to:

  • Create a flexible and stable architecture.
  • Optimize their database and code.
  • Import and reuse their old product catalogue and structure it better.
  • Maintain their performance on search engines.
  • Improve the user's shopping experience.
  • Create a robust checkout experience.

We analyzed Homex’s old application and database architecture and managed to replicate all the processes their old website was managing in a new custom-built platform.

The client had permanent access to the development team, allowing them to be in control of the development process and allowing us to implement the best solution to any issue.

Their online store was built using a modern open-source architecture, at the best value for their budget.

While building the new Laravel-based e-commerce solution we created:

  • A reliable and scalable e-commerce solution with added flexibility that would adapt to their growing business requirements and their customer-centric philosophy.
  • A migration process from the old website to the new platform, avoiding negative impact in terms of SEO.
  • Full range e-commerce functionality.

Project team

For developing the Homex e-commerce website, we allocated a dedicated development team, with extended experience in Laravel and in e-commerce solutions development:


Project Manager


Full-stack developers


Project Steps


consultancy - understand client’s needs


select best technologies for the project


create a project architecture


migrate data & content


ongoing QA


release to production