Project Center’s outdated website limited the agency’s opportunities to attract visitors and turn them into customers.
The agency’s online presence is one of the competition differentiators that they are interested to rely on;
The initial website was outdated in terms of design and functionality, unable to offer an engaging experience to visitors, prospects and potential customers. At the same time, Project Center’s agents needed an intuitive and easy-to-use web tool able to help them professionally market their properties;
The client was searching for a trustworthy software partner that could offer him an end-to-end solution. The new website must be able to respond both to the real estate customers’ and the company’s agents’ needs and expectations.
The new responsive presentation website is created on WordPress, integrates the company’s social media pages, a custom multi-criteria search function, and several features and functionalities that enable users to experience a custom online journey.
The new Project Center’s website focus is on user experience and on the “one-click-away conversion” concept. Now, users can create their own accounts and have private access to properties’ favorite lists or properties search history. At the same time, every prospect that is interested in selling properties now has the opportunity to pre-evaluate them through an “intelligent selling” tool.
For those prospects that are ready to sell, rent or buy properties, were created multiple conversions points on the web page (contact forms, agents’ contact info at their fingertips, etc.).
We provided a smart integration with WHISE CRM that easies agents' work (they can manage properties fast and secure). We also integrated smart features that enable automated and real-time leads collection and tracking, plus easy access to trading activities’ history (through owners’ login system).Features and functionalities:
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