Sales-driven custom CRM + website for Romencos

Shortening the sales process by integrating a custom CRM solution with a presentation website


PHP, social media integration, responsive design, blog integration, custom multi-criteria search, WordPress

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Romencos’ Challenges

Nowadays, real estate customers are looking for engaging websites, able to offer them almost instantly all the info they need, and conversion tools within reach.

Romencos’ initial website was outdated in terms of design and functionality, limiting the agency’s opportunities to attract relevant traffic, generate sales, and stand out on the crowded market.


Shortening the sales process and increasing customer engagement by delivering an end-to-end solution: integrating a custom CRM with a dynamic and eye-catching presentation website (made from scratch).

The solution

Romencos is a real estate agency from Pitesti that is offering a complete package of services: from technical, legal, and financial counseling, to brokering real estate transactions.

To bring their business to the next level and become top of mind for their potential customers, the Romencos’ owners decided to adopt a sales-driven approach that should be based on a custom CRM solution and an optimized presentation website.

So, the client was searching for a trustworthy software partner that could offer him an end-to-end solution. The new website must be able to respond both to the real estate customers’ and the company’s agents’ needs and expectations.

Customers needs & expectations

  • to be welcomed by a friendly and intuitive design;
  • to be one click away from useful and relevant information;
  • to access intuitive filters, tags and search tools;
  • to get relevant results in only a few seconds;
  • to interact with clear and easy scannable sales messages;
  • to have a strong feeling that they interact with a reliable real estate company.

Romencos’ agents’ needs & expectations

  • to give visitors a quick snapshot of their offer;
  • to save time and effort for managing contacts;
  • to professionally market their properties;
  • to increase the volume of the relevant traffic on-site;
  • to have access to an easy-to-use CRM solution;
  • to track customers behavior on-site;
  • to improve their offers based on relevant insights;
  • to use tools that allow them to be flexible or extend their offers.

Top benefits

  • easily navigable and streamlined design;
  • effortless responsiveness to visitors’ needs;
  • a fully optimized website without being too crowded or intrusive;
  • advanced real estate features;
  • intuitive and clean website’s content architecture;
  • management made easy for properties, contacts, emails, and reports.
Overcoming client's expectations

We provided a smart integration with WHISE CRM that easies agents work (they can manage properties fast and secure)

We also integrated features that enable automated and real-time leads collection and tracking, plus easy access to trading activities’ history (through owners’ login system).

Project details

Project Team

1 Project Manager
1 Web Developer
1 Web Designer
2 months Delivering time

Features and functionalities:

  • clean and engaging user experience;
  • custom design;
  • social media and blog integration;
  • custom functions that would simplify the management of every agency operation;
  • custom user login for properties’ owners;
  • easy access to trading activities’ history (through owners’ login system);
  • online matching;
  • custom favorites functionality;
  • property matching alerts;
  • automated and real-time leads collection;
  • integration with WHISE CRM web service (enabling our client to manage properties, contacts, emails, and reports easily).

Project's steps


Auditing client's needs and requirements


Identifying further opportunities for the client


Delivering and validating the project’s proposal


Implementing and testing and client approval


Maintenance and management of the delivered solution


Delivering and training internal users for a performant use


Competitional assets

Real estate offers at visitors fingertip

Easy-to-buy process

Smart customer relation tools

Higher engagement from real estate agents

Easy way to attract exclusive estates

Happy people and excellent IT services in a great location :)

CEO of Romencos

In 2004 we started with a small web dev team wanting to make a difference in the software services market.

Today we count about 127 professionals that are part of our team.

Usually, our clients recommend our services because we know how to:

  • think outside the box;
  • deliver smart and customized solutions;
  • allocate dedicated teams;
  • embody innovative technologies;
  • customize and adapt to new and changing requests;
  • deliver perfect integration between the solutions.