Industry & Trends

A New Market, the Same Long-Term Direction for Sirma Group. What Sirma’s Dual Listing in Frankfurt Means for the Group and for Roweb On 24 February 2026, Sirma Group will take an important step in its evolution as a public technology company by completing a dual listing of its shares on the Frankfurt Stock Exchange, […]

How Modern Travel Platforms Stay Connected: A Practical Guide to Industry Integrations Most travel platforms look simple on the surface. A search bar. A list of results. A booking form. A confirmation email. Behind that flow, however, sits a web of systems that has to work in near-perfect coordination. Airline inventories, hotel databases, payment providers, […]

Penetration Testing vs. Vulnerability Scanning: Why the Difference Matters More Than Most Teams Think Most companies say they “do security testing”. What that usually means is that, at some point, a scan was run, a report was generated, and a few issues were fixed. The problem is that security doesn’t fail because a scan wasn’t […]

What the Romanian water authority ransomware attack really shows When news broke that Romania’s National Water Management Authority had taken around 1,000 computers offline following a ransomware attack, the reaction was predictable. Headlines focused on the scale, the numbers, and the fact that BitLocker was used to encrypt systems, as reported by Tom’s Hardware. (link) […]

Roweb at Web Summit Lisbon 2025: What We Learned, What We Showcased, and Why Our AI Approach Drew Attention This year’s edition of Web Summit brought together thousands of founders, tech professionals, investors and industry leaders in Lisbon. For Roweb, being part of the Romania Pavilion offered the right context to present our work, connect […]

Roweb at Commerce Innovation Summit 2025 – Exploring AI-Driven Personalization in eCommerce Reimagining eCommerce through AI innovation If you were to rebuild your company from scratch today — how would you do it, knowing what AI can do? That was the core question that set the tone at Commerce Innovation Summit 2025, where business leaders, […]

Keeping Customers Engaged: How AI Drives Retention in Financial Services A vision from Roweb, part of Sirma Group In today’s digital-first financial landscape, customer retention has become just as critical as customer acquisition. Clients expect instant, seamless, and personalized interactions across every touchpoint and if these expectations aren’t met, they’ll simply move to a competitor. […]

Why Every Online Store Needs a Mobile App in 2025 Ecommerce is evolving at a fast rate, so smooth experiences across all of the digital touchpoints are expected by all customers.Having a high-performing online store is essential, but in many cases, a dedicated mobile app can be the factor that transforms a one-time visitor into […]

How the New Fee on Non-EU Parcels Will Impact Romania’s eCommerce Market The Romanian Government announced a fixed fee of 25 lei for every parcel worth under €150 coming from outside the European Union. This measure, requested by many local entrepreneurs, mainly targets low-value products ordered from China through international marketplaces. This change should directly […]