Industry & Trends

Roweb at Web Summit Lisbon 2025: What We Learned, What We Showcased, and Why Our AI Approach Drew Attention This year’s edition of Web Summit brought together thousands of founders, tech professionals, investors and industry leaders in Lisbon. For Roweb, being part of the Romania Pavilion offered the right context to present our work, connect […]

Roweb at Commerce Innovation Summit 2025 – Exploring AI-Driven Personalization in eCommerce Reimagining eCommerce through AI innovation If you were to rebuild your company from scratch today — how would you do it, knowing what AI can do? That was the core question that set the tone at Commerce Innovation Summit 2025, where business leaders, […]

Keeping Customers Engaged: How AI Drives Retention in Financial Services A vision from Roweb, part of Sirma Group In today’s digital-first financial landscape, customer retention has become just as critical as customer acquisition. Clients expect instant, seamless, and personalized interactions across every touchpoint and if these expectations aren’t met, they’ll simply move to a competitor. […]

Why Every Online Store Needs a Mobile App in 2025 Ecommerce is evolving at a fast rate, so smooth experiences across all of the digital touchpoints are expected by all customers.Having a high-performing online store is essential, but in many cases, a dedicated mobile app can be the factor that transforms a one-time visitor into […]

How the New Fee on Non-EU Parcels Will Impact Romania’s eCommerce Market The Romanian Government announced a fixed fee of 25 lei for every parcel worth under €150 coming from outside the European Union. This measure, requested by many local entrepreneurs, mainly targets low-value products ordered from China through international marketplaces. This change should directly […]

Roweb Study: Over 1,000 Romanian Online Stores Analyzed – 15% Still Use Magento 1, a Platform Without Support Since 2020 Roweb Study We analyzed over 1,000 online stores in Romania built on the Magento platform. The results highlight a lack of technological updates, major security vulnerabilities, and a slow adoption of best practices in eCommerce. […]

Why Migrating from Magento 1 to Magento 2 Is No Longer Optional Magento 1 reached its end of life in June of 2020, but it still is used by thousands of eCommerce businesses. While it may seem that “if it’s not broken, don’t fix it,” staying on Magento 1 poses serious risks like security vulnerabilities, […]