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Custom CRM development services

Covering your specific business needs through complete and full-custom CRM development services.

IT business consultancy | CRM software development | Data migration | CRM integration | Business analysis | QA | Support & maintenance

Why is a custom CRM a must-have for your business?

Digital transformation empowers your business to become proactive, helps managers make informed decisions, and provides employees the right tools and the proper environment to perform. As a key part of the digital transformation process, custom CRM solutions eliminate the bottlenecks from internal and external processes and place sales, marketing, and customer management on a unitary and coherent workflow.

Already have a standard CRM, and you want to optimize and customize it?

Working with a standard CRM may bring several limitations, and the tools integrated into the solution may not respond to your company’s specific needs. Let’s analyze your challenges and identify the custom solution that is the right fit for your business!

Need to develop a custom and intuitive CRM solution for your business?

Working with disparate data sources and multiple external tools can be overwhelming and time-consuming. Start developing a custom CRM solution for streamlining your processes, promote your offers, gain customers’ trust and increase your sales!

Custom CRM: one solution - multi-level benefits

Sales trackings

Marketing trackings

Customer management

Sales trackings

Using a performant and tailored-made CRM platform, you’ll be able to automate, streamline, and synchronize the core sales activities and get access to powerful insights.

  • SQL (sales qualified leads) tracking;
  • customer management;
  • invoice management integrated system;
  • automated sales workflows (offer generations, follow-ups, etc.);
  • simplified internal processes and collaboration;
  • custom features.

Marketing trackings

Using a custom CRM solution, you will be able to track leads, communicate with prospects, and promote your company’s offers easily. And everything can be done by users - employees - from a common platform.

  • MQL (marketing qualified leads) tracking;
  • email marketing automation;
  • automated marketing workflows (e.g., follow-up emails);
  • SMS marketing;
  • simplified internal processes and collaboration;
  • custom features.

Customer management

Clients expect custom interactions and personalized offers. Your company needs streamlined processes, intuitive data (charts, data synchronizations, etc.), and custom tools to solve company-specific challenges. A custom CRM solution has the capability to offer you all of these.

  • bottleneck-free internal processes;
  • personalized communication with customers (through dedicated features);
  • informed business decision - based on data from Analytics;
  • company-specific challenges solved by using custom tools.

Types of features that can be integrated into CRM

Sales automation

Custom features for streamlining the sales workflows and efficiently managing several sales items (products, pricing, etc.).

CRM integration

CRM integration with internal (e.g., internal websites, portals) or/and external apps (ERP, CMS, email, etc.)

Marketing automation

Custom features for covering main activities: from email automation to promotions (e.g., SMS) and social posting.

Customer service automation

Smart customer management for customizing the communication, filtering clients by several criteria, and tracking their behavior.

Collaborative features

Dedicated features for streamlining the internal communication, workflows, and processes.


Custom reports and dynamic data (e.g., charts) regarding sales efficiency, customers’ behavior, and marketing activities’ impact.

Company-specific features

Developing features for solving specific challenges/covering specific needs in your company.

How can we help (CRM software development)?

As a dedicated software development teams provider, we work with clients in various stages of their companies’ evolution. Some are building custom CRM software for the first time, while others are interested in extending their existing ones or refreshing their functionalities.

Our focus is to deliver complete and flexible solutions (inclusing mobile app development) by providing you with the services that fit your needs: from IT business consultancy to CRM software development, data migration, CRM integration, business analysis, QA, support & maintenance.

crm software development

Technologies we use for CRM development

ASP.NET Web API, Nancy FX, MSSQL, Elasticsearch, Memory cache, Redis, RabbitMQ, SignalR, PRTG, Octopus, Quartz.NET, MySQL, ReactJS, Docker, Google Maps API, RxJava, Retrofit, Firebase, Dagger2, Glide, PHP, Laravel, Lumen, MySQL, Vue.JS


Very good experience with Roweb. They are very responsive and flexible in the development of the applications. We work with them on several projects and all of them went fine.

PETIT Fabrice

Team Leader

Roweb proved to be a great partner to work with, providing us with a highly responsive team. During our collaboration, I found it very easy to communicate with them and they were... read more

Jean Waucquez

Owner, WHISE nv

What we liked best about working with them is the fact that they delivered a tight-knit team that’s used to working together efficiently, instead of individual developers... read more

Ossian Vogel

Co-founder, CEO

Together with Roweb we’ve built TourPaq up, from a booking system for small tour operators, into one of the leading solutions on the market, addressing the needs of large tourism businesses. read more

Bjarke Hansen

CEO, Owner TourPaq Aps

There is no better partner than Roweb. Their large arsenal of competencies exceeded our requirements. The implementation team is confident, consistent and... read more

Paul Horner

Director at DigiConsul GmbH

nGAGE (formerly trading as Human Capital Investment Group) have worked with Roweb for more than eighteen months and during that time have been very impressed read more

Tim Styles

Chief Information Officer at nGAGE

Gauge has been working with Roweb since 2011. They are quick, cost effective and direct, every project has been delivered to meet its objectives. read more

Spencer Wright

CEO / Head of Development Gauge360

industries CRM software development

Dedicated development teams for your CRM project

Our dedicated teams (involved in CRM development projects) have extensive experience in developing specific solutions.

Areas of expertise: Retail, HORECA, Real Estate, Fashion, Automotive, Tourism, Home&Deco, etc.

Mobile Developments: iOS, Android

Our CRM development process

process for developing CRM software

Industries we worked for

Real Estate | FinTech | E-commerce | Recruiting & HR | Tourism & Hospitality | Insurance | Retail | Transport

custom CRM software development  WHISE

WHISE CRM (Real Estate)

Our client needed to replace a desktop solution for real estate companies with a web-based and mobile-first solution while migrating all of the data.

TECHNOLOGY: ASP.NET Web API, Nancy FX, MSSQL, Elasticsearch, Memory cache, Redis, RabbitMQ, SignalR, PRTG, Octopus, Quartz.NET

custom CRM software development for HR  - nGAGE

CRM for an HR company (nGAGE)

HR processes made-easy through extended features and optimizations added on an existing solution: outsourcing processes, communication & invoicing across three levels, involving multiple contractors, clients, and cost centers.

TECHNOLOGY: ASP.NET, SQL Server, SQL Reporting, jQuery, Telerik UI for ASP.NET AJAX, WebAPI, ElasticSearch, Knockout, RabbitMq, HTML5, CSS3

custom development CRM software for tour operator  - Tourpaq

Solution developed for a tour operator (Tourpaq ApS)

Tourpaq ApS - travel agencies and tourism services providers, include data structure and SEO tools, finance management and payment monitoring tools, ticketing and credit management, automatic price Optimization tools and, CRM and marketing solutions.


custom development CRM web for Seatbelt

CRM Web app for a labor protection company (Seatbelt)

We developed a new comprehensive CRM Web application that included all of the modules that the client required to run their business. The CRM worked on mobile for field consultants and on desktops for office workers.

TECHNOLOGY: PHP, MySQL, Redis, Lumen, ReactJS, Docker, Google Maps API, RxJava, Retrofit, Firebase, Dagger2, Glide