Imobs’ Challenges
Usually, a visitor doesn't spend more than 15 seconds on a website if the information does not meet his expectations.
Our client's main challenge was to obtain a performant website able to integrate complex tools and features that are specific for the real estate industry.
KEY RESULTS
Reducing agents’ time and effort, increasing sales volume and attracting qualified prospects through an easily navigable design, customized WHISE CRM and advanced features.
Our client
Smart Imobs is a notorious real estate agency from Sibiu with a significant focus on customer satisfaction.
Over the past years, the agency’s owners developed a customer-centric strategy to differentiate the brand’s values in Sibiu’s real estate market and to give full support to their agents for generating evergreen relationships with their clients.
The client was searching for a trustworthy software partner that could offer him an end-to-end solution. The new website must be able to respond both to the real estate customers’ and the company’s agents’ needs and expectations.
Imobs’ customers’ needs & expectations
- to be welcomed by a friendly and intuitive design;
- to be one click away from useful and relevant information;
- to easily access smart and intuitive filters, tags and search tools;
- to get relevant results in only a few seconds;
- to interact with clear and easy scannable sales messages.
Imobs’ agents’ needs & expectations
- to give visitors a quick snapshot of their offer;
- to save time and effort for managing contacts;
- to shorten and simplify the buying process;
- to professionally market their properties;
- to increase the volume of the qualified leads;
- to easily close deals and nurture clients with upselling offers;
- to track customers behavior on-site;
- to improve their offers based on relevant insights.
Top benefits
- easily navigable and streamlined design;
- embody Smart Imobs clients’ brand, message and purpose;
- effortless responsiveness to visitors’ needs;
- a fully optimized website without being too crowded or intrusive;
- complex and advanced real estate features;
- intuitive and clean website’s content architecture;
- management made easy for properties, contacts, emails and reports;
- simplifying and shortening the acquisition process.
Overcoming client's expectations
We delivered a customer-oriented real estate website that fits into the client's budget and still offers a reliable and complete solution
by integrating specific features and functions able to facilitate qualified conversions on-page. We also provided a smart integration with WHISE CRM that easies agents' work: they can manage properties through only one click.
Project details
Project Team
Features and functionalities:
- custom design;
- social media and blog integration;
- CRM system integrated with the website;
- custom functions that would simplify the management of every agency operation;
- custom user login for properties’ owners;
- online matching;
- taxes calculator;
- custom favorites functionality;
- price alert functionality;
- property matching alerts;
- Walk Score integration to show points of interest around each property;
- a custom version of our WHISE CRM web service (enabling our client to manage properties, contacts, emails and reports easily).
Project's steps
Auditing client's needs and requirements
1Identifying further opportunities for the client
2Delivering and validating the project’s proposal
3Implementing and testing and client approval
4Maintenance and management of the delivered solution
5Competitional assets
real estate offers at visitors fingertip
easy-to-buy process
smart customer-relation tools
higher responsiveness and engagement from real estate agents
searches based on POI, based on Google algorithms
easy way to attract exclusive estates
For the new website development project, what we appreciated the most about the WHISE & ROWEB’s teams was their great experience in CRM implementation along with their flexibility and capability to adapt fast once the project became more complex than we’ve expected. Our general perception was that we work with a skilled team able to offer great advice and support anytime is needed.
Darius Mihaltan Smart Imobiliare
WHY US?
In 2004 we started with a small web dev team wanting to make a difference in the software services market.
Today we count about 127 professionals that are part of our team and over 1000 successfully delivered projects for global clients (from 30 countries).
Usually, our clients recommend our services because we know how to:
- think outside the box;
- deliver smart and customized solutions;
- allocate dedicated teams;
- embody innovative technologies;
- customize and adapt to new and changing requests;
- offer an excellent cost/quality ratio;
- deliver perfect integration between the solutions.
