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A2C is one of the largest privately-held companies in Europe activating in trade of Used IT assets. With a market experience of over 25 years and selling about 500,000 used laptops, PCs, and monitors per year, our client has positioned as a top company in the re-used, recycled, and remanufactured IT field. Their core business is defined by extending the life of used ICT in volume.
Our client was interested in developing and using custom solutions to communicate their brand values and increase their online sales volume. They decided to develop two websites (B2B & B2C) for helping positioning themselves on the market in two directions:
The client was aware that a predefined platform has many limitations and won’t allow the brand's voice to be visible and clear enough. Therefore, they asked for our help in identifying and developing a solution able to provide well-defined and differentiated brand voice.
For the commercial website, we developed a custom CMS, able to allow intuitive and specific customization in sync with the dynamic needs of brand communication.
For developing A2C project, we have assigned a complete dedicated team:
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The positive impact of the business on the environment is an essential brand communication insight. That’s why, for this specific differentiator, our client decided to define his online presence through a dedicated website.
Unlike the commercial solution, the communication website is focused on brand values in relation to the environment and represents an informational & commercial hub addressing individual consumers' needs (B2C).
For developing Circular Computing project, we have assigned a complementary dedicated team, able to work with external designers (already hired by our client):
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