Roweb at Commerce Innovation Summit 2025 – Exploring AI-Driven Personalization in eCommerce
Reimagining eCommerce through AI innovation
If you were to rebuild your company from scratch today — how would you do it, knowing what AI can do?
That was the core question that set the tone at Commerce Innovation Summit 2025, where business leaders, tech experts, and innovators met to discuss how AI is redefining digital commerce.
Roweb joined this year’s edition as part of the Sirma Group, aligning with the group’s new Sirma AI initiative, a strategic direction focused on bringing real-world AI implementations into software development and enterprise ecosystems.
Our contribution: AI-Driven Hyper-Personalization in eCommerce
Our Head of eCommerce, Ștefan Nicolae took the stage in the panel “AI-Driven Hyper-Personalization in eCommerce” to share insights from our direct experience in developing AI-first web platforms.
During the discussion, Ștefan explored key questions that shape the future of digital commerce:
- How web development for eCommerce clients is transforming with AI integration;
- Who usually drives AI and automation initiatives — the client or the development team;
- How to identify where AI can truly optimize processes and performance;
- Real-world AI use cases from Roweb’s projects.
From intelligent content generation and automated product mapping to advanced translation and personalization systems, Roweb has been integrating AI components into eCommerce solutions to help clients deliver faster, more adaptive, and scalable digital experiences.
From AI integration to measurable business results
AI in eCommerce isn’t just about innovation, it’s about measurable results.
That’s why one of the key discussion points at the summit was how to evaluate the efficiency of AI investments and turn automation into ROI.
Through our projects, we’ve seen how AI can:
- reduce manual work by automating product matching and content adaptation,
- enhance customer engagement through dynamic personalization,
- improve overall performance through intelligent data-driven recommendations.
These experiences confirm that AI is not replacing developers or marketers, it’s transforming them into solution orchestrators.
Part of Sirma AI strategy
Our participation in this event reflects a broader strategy across the Sirma Group — to position our teams as trusted AI partners for eCommerce and beyond.
Being part of Sirma for over a year now gives us access to a stronger technological ecosystem, shared expertise in AI and data science, and a common vision: bringing intelligence and automation into every layer of digital transformation.
Reconnecting with the eCommerce community
Beyond the discussions on stage, Commerce Innovation Summit 2025 was also an excellent opportunity to reconnect with the eCommerce ecosystem — from solution providers and platform developers to marketing and automation experts.
Events like this are essential for sharing perspectives, exchanging use cases, and building collaborations that accelerate innovation.
Looking ahead
As AI continues to evolve, we’re more committed than ever to developing AI-first solutions that help our clients stay ahead of the curve, not only in eCommerce but across industries.
Our focus remains on building custom software that blends human expertise and artificial intelligence — for smarter, faster, and more personalized digital experiences.
