O'Mac's website optimization & migration (Magento 2)

  • complete data & content migration
  • extended features and functionalities
  • redefined focus on the brand's products
  • improved user experience


Magento 2 / CSS3 / HTML5 / ElasticSearch / Web Services/ Redis

O'Mac website migration to Magento 2 and high-level optimizations for providing a complete brand-centric experience.


Our Client

O-Mac is a nationwide network of stores selling tools and equipment for home & garden, agriculture, and forest.

Initial project

The initial project’s objective was to turn an online product catalog into a modern and responsive e-commerce website. At that moment (in 2015), we developed the website on a full-custom platform.

Once the business evolved, a refreshing project was needed, so we migrated the initial website to Magento1.

The O’Mac website, developed by our team, was awarded at GPeC in 2015 for the best e-commerce website from House, Garden & Tools category.

Client’s needs & goals

In the past years, O'Mac business visibility grew. Once the company defined its position on the market more efficiently, the opportunity to launch its own products became a must-have.

Our client had to develop a refreshed digital environment to be able to succeed positioning O’Mac as a reliable and trustworthy brand.

The new requirements

The client decided to refresh O'Mac's digital approach by rebuilding its website and focusing on the presentation of their product catalogue, while keeping e-commerce features for allowing on-site acquisitions by end-users.

The solution

For developing the new version of the O’Mac website, we chose Magento 2, for its robustness, extensibility and a strong back-office business operations management offering stock, client, product catalog, and orders management.

Magento 2 advantages:

  • ease of product catalog management;
  • secure platform, with periodical updates;
  • free license (Open source);
  • responsive interface;
  • integrates SEO, marketing, and promotion tools;
  • feature-rich mobile experience;
  • access to the largest developers community and a variety of modules.

Project overview

Development model:

dedicated team




Magento 2 / CSS3 / HTML5 / ElasticSearch / Web Services/ Redis

Project team:

1 consultant / PM, 1 developer, 1 designer, 1 UX designer

The outcome

Based on our extended experience in Magento 2, we provided our client with a modern, dynamic and responsive website, architectured with both users' and business' needs in mind.

Provided services

For developing the O’Mac website with Magento, we provided full-cycle services: consultancy, design, setup development to go live, ongoing maintenance.

Benefits for our client

By integrating smart filters, instant chat features, dynamic information and call-to-actions, we've created an intuitive digital environment, able to bring relevant offers and products to prospects' fingertips.

Delivery time

O’Mac is an ongoing project developed with a dedicated team. The main ongoing services we provide for them are website development plus extended features and functionalities development (according to their dynamic business needs).

Rely on our dedicated e-commerce professionals for developing Magento 2 top-notch B2C/B2B solutions for different business types.

Get a project assessment

Features and functionalities:

Combining the client's vision with our programming skills, we developed and integrated a set of advanced custom functionalities:

  • custom menus;
  • new header integrating conversion tools;
  • instant chat feature for shortening the acquisition process;
  • physical stores, services and distributors map;
  • multiple acquisition choices;
  • smart filtering for displaying relevant products;
  • a new spare parts module allowing easy identification of compatible spare parts using the product’s technical scheme;
  • accessories displayed on the product page;
  • custom products import script for easier store management;
  • advanced inventory management and integration with the client's ERP and billing solutions;
  • promotions management system;
  • different payment gateway integrations - including financing solutions;
  • Magento blog custom module;
  • newsletter integration;
  • quick sign-up using Facebook and Google;
  • social plugins for Facebook, YouTube, Instagram.

Project team

For the O’Mac project, we provided a full-time dedicated team capable of adapting fast to the client's requirements.


Consultant / PM




UX Designers




Project Steps


consultancy - understand client’s needs


select best technologies for the project


create a project architecture


migrate data & content


ongoing QA


release to production

Our ongoing collaboration with Roweb has enabled us to be involved in every detail of the development process and make sure our website fully matched our expectations. From a custom design according to our specifications, to developing functionalities that O-Mac envisioned using for the first time on the Romanian market, Roweb delivered everything we asked for. Read more The custom tools that they built for our e-commerce website enhanced our product marketing and helped boost our sales: The product pages include recommended product bundles, with suggestions for several types of buyers or the opportunity for each shopper to create their own discount package according to their needs. Also, for each type of product, the shopper can view available spare parts, based on its service drawings. Other custom features included a transportation cost module that they built from the ground up, several automation features on the purchase flow & product catalogue and integration with our ERP when we changed it. Read less

Marian Chirita

Online Sales Manager at O-Mac

Some of our works

Porsche Bank

Transportation App Development