O-Mac is a nationwide network of stores selling tools and equipment for home & garden, agriculture, and forest.
The initial project’s objective was to turn an online product catalog into a modern and responsive e-commerce website. At that moment (in 2015), we developed the website on a full-custom platform.
Once the business evolved, a refreshing project was needed, so we migrated the initial website to Magento1.
The O’Mac website, developed by our team, was awarded at GPeC in 2015 for the best e-commerce website from House, Garden & Tools category.
In the past years, O'Mac business visibility grew. Once the company defined its position on the market more efficiently, the opportunity to launch its own products became a must-have.
Our client had to develop a refreshed digital environment to be able to succeed positioning O’Mac as a reliable and trustworthy brand.
The client decided to refresh O'Mac's digital approach by rebuilding its website and focusing on the presentation of their product catalogue, while keeping e-commerce features for allowing on-site acquisitions by end-users.
For developing the new version of the O’Mac website, we chose Magento 2, for its robustness, extensibility and a strong back-office business operations management offering stock, client, product catalog, and orders management.
Magento 2 advantages:
Magento 2 / CSS3 / HTML5 / ElasticSearch / Web Services/ Redis
1 consultant / PM, 1 developer, 1 designer, 1 UX designer
Based on our extended experience in Magento 2, we provided our client with a modern, dynamic and responsive website, architectured with both users' and business' needs in mind.
For developing the O’Mac website with Magento, we provided full-cycle services: consultancy, design, setup development to go live, ongoing maintenance.
Benefits for our client
By integrating smart filters, instant chat features, dynamic information and call-to-actions, we've created an intuitive digital environment, able to bring relevant offers and products to prospects' fingertips.
O’Mac is an ongoing project developed with a dedicated team. The main ongoing services we provide for them are website development plus extended features and functionalities development (according to their dynamic business needs).
Combining the client's vision with our programming skills, we developed and integrated a set of advanced custom functionalities:
For the O’Mac project, we provided a full-time dedicated team capable of adapting fast to the client's requirements.
Consultant / PM
consultancy - understand client’s needs
select best technologies for the project
create a project architecture
migrate data & content
release to production
Our ongoing collaboration with Roweb has enabled us to be involved in every detail of the development process and make sure our website fully matched our expectations. From a custom design according to our specifications, to developing functionalities that O-Mac envisioned using for the first time on the Romanian market, Roweb delivered everything we asked for. Read more The custom tools that they built for our e-commerce website enhanced our product marketing and helped boost our sales: The product pages include recommended product bundles, with suggestions for several types of buyers or the opportunity for each shopper to create their own discount package according to their needs. Also, for each type of product, the shopper can view available spare parts, based on its service drawings. Other custom features included a transportation cost module that they built from the ground up, several automation features on the purchase flow & product catalogue and integration with our ERP when we changed it. Read less
Online Sales Manager at O-Mac
Transportation App Development