Roweb at Web Summit Lisbon 2025: What We Learned, What We Showcased, and Why Our AI Approach Drew Attention
This year’s edition of Web Summit brought together thousands of founders, tech professionals, investors and industry leaders in Lisbon. For Roweb, being part of the Romania Pavilion offered the right context to present our work, connect with companies from diverse industries, and talk about how we build and integrate AI into real-world software solutions.
Across all the discussions we had during the event, one topic came up consistently: our practical approach to AI implementation. Visitors wanted to understand not only what we build, but how we design, scale and embed AI inside approval flows, request management systems and document-processing features.
A Strong Presence Inside the Romanian Pavilion
The Romanian Pavilion brought together companies showcasing local tech capabilities. Many visitors stopped by our booth to explore how Romanian teams approach custom software development and AI-powered automation.
What drew the most interest:
- how our modular architecture works for dynamic approval flows
- how AI supports the reading, classification and structuring of documents
- how we control operational costs when embedding AI in enterprise systems
- how our solutions adapt to internal processes already established inside companies
The conversations stayed practical. Most people we met were not looking for general AI ideas, they wanted to understand how to use AI without losing transparency, stability, or predictability.
What the Event Confirmed: AI Is Shifting From “Exploration” to “Execution”
Across talks, panels and pavilion discussions, we observed a clear shift that aligns with the Web Summit trends
1 AI-first is no longer a claim, it’s a design principle
Tech teams now expect AI to be integrated at the architecture level, not added later as an experiment. This echoes the trend described in Liminal Discovery’s tech outlook for 2025, where AI is positioned as an embedded layer inside systems, not a separate tool.
For us, this validates the way we build our flows: modular, predictable, and ready for AI-enhanced steps.
2 Cost, efficiency and scalability matter more than “wow factor”
The official Web Summit recap emphasized the increasing investor interest in solutions that remain efficient in the long term. Infrastructure costs, model selection and compute efficiency were among the most frequent concerns.
Our discussions reflected exactly the same pattern. Many companies wanted to understand how we structure:
- inference costs
- AI workflow architecture
- adaptability for smaller or larger volumes
- hybrid processing models
This pushes us to continue refining our internal approach so that clients can adopt AI without disproportionate operational expenses.
3 Human-centered automation is becoming the standard
The 2025 trend reports point to a strong connection between AI and human expertise. Automation needs to support people, not erase decision points.
What We Discussed Most: How Roweb Applies AI in Real Use Cases
A large part of our Web Summit presence revolved around showing exactly how our AI components work inside real applications.
Visitors were curious about:
- AI-driven document processing
Extracting structured data from unstructured files, reducing manual work and improving response time. - Smart classification and routing
Using machine learning to prioritize or categorize requests. - Next-step suggestions
Recommending what should happen next in a workflow, based on context and rules. - Consistency and accuracy
Ensuring AI outputs remain predictable and aligned with compliance requirements. - Tech stack transparency
Companies appreciated that we don’t build “black-box AI”, but combine explainable logic with ML where it truly matters.
Most conversations were longer and more technical than standard trade-show discussions, which confirms how much the market has matured in the last twelve months.
Why This Edition Was Valuable for Roweb
Participating in the Romanian Pavilion allowed us to:
- validate our product direction with companies from several industries
- gather real feedback on how organizations want to adopt AI while keeping workflows stable
- explore potential partnerships and integrations
- understand what investors and technical teams expect from enterprise automation tools in 2025–2026
- strengthen our presence within the Romanian tech ecosystem showcased internationally
What We’ll Take Forward
Following the event, our priorities for the next development cycles are clear:
- continue refining AI-powered modules for document parsing, routing and workflow recommendations
- improve cost optimization strategies for clients adopting AI components
- build clearer communication materials for partners and enterprises evaluating our solution
- strengthen our network established during the event and explore follow-up discussions
Closing Thoughts
Web Summit Lisbon 2025 confirmed the direction in which we’re already moving: companies want AI that is reliable, efficient and easy to integrate into existing systems. For us, this creates the right environment to keep evolving our approval flow and request management platform with AI that works in real business contexts, not just in theory.
We’re glad that our approach resonated with so many visitors in the Romania Pavilion, and we look forward to turning these insights into concrete improvements and new collaborations.
