Roweb @GPeC – autumn edition, 2022 | Event dedicated to the Romanian eCommerce community

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Roweb at the eCommerce event GPeC

With rapid steps, we are approaching the second edition of GPeC 2022 – the autumn summit, which will also take place at the National Theater in Bucharest. 

More precisely, on September 26, we will meet at one of the most important eCommerce events in Romania:

  •  to discuss with a passionate eCommerce community the trends in the field, 
  • to help entrepreneurs improve the shopping experience for their customers; 
  • to find new ways to capture customers’ attention in a highly competitive industry. 


What is new at GPeC 2022 – the autumn edition?

As with the May edition, GPeC means a conference with important names from the industry (Luke Carthy – Growth eCommerce Expert and Sam Tomlinson – Digital Expert, StartUp Advisor & Investor are just a few examples), an exhibition (in which we will also participate with the Roweb stand), networking and a party.

However, unlike the previous edition, the one on September 26 will also take place at the Romanian Electronic Commerce Awards Ceremony (GPeC Awards Gala) – a traditional event, now in its 17th edition.

In the previous editions, projects from the Roweb portfolio were awarded within this event. 

It is about O’Mac – a supplier of home, garden, agriculture, and forest equipment and tools – and which in 2015 was designated at GPeC as having the best e-commerce website in the section dedicated to its industry.

Also, in 2010, the project was nominated in the “Health and Beauty” category, where it managed to take third place, and in the “User’s Choice” category, where it also ranked third.


Some projects from the portfolio that we will discuss at the Roweb stand

“Teach by example” – not just simple words, but also a principle that suits us. The best way to show our experience is through the projects we have collected in our portfolio and the feedback we receive from our clients.

Thus, at this GPeC edition, we will talk about Roweb’s customized solutions: Searchency – an intelligent search system that increases the conversion rate by 43% and Horeka – a complete solution for owners of restaurants, hotels & catering companies.

Moreover, we will also present some projects from our eCommerce portfolio:

Porsche Finance Group Romania – for which we developed a complete eCommerce solution using Magento 2, whose role is facilitating the sale of cars and financing, insurance, and maintenance services.

Bookcity – a chain of bookstores for which we ensured the migration to Magento 2 and a series of new functionalities that allowed the focus to be shifted to improving the sales process and the customer journey (from the first interaction with the product to the purchase).


And we have a surprise for those who will visit our stand…

All those visiting the Roweb stand will have the opportunity to register in a raffle through which they can win services worth 500 Euros.

More precisely, we will allow the winners to choose a service offered by our teams, depending on the industry they belong to and the needs of the eCommerce platform they own or intend to develop.

For example, if the winner comes from the Horeca industry, he can opt for our application’s demo version. In addition, he can opt for a technical advisory service if he has an online store, such as a platform with organic products.


About our eCommerce team:

The Roweb eCommerce team had a year full of events and activities. In addition to the launch of new projects (which we will discuss soon on the blog), 2022 meant participation in the spring edition of GPeC and ecomTeam Brasov.

The philosophy of the department is oriented towards growth. And this year, the strategy is channeled towards diversifying the client portfolio, reaching new industries and market niches, whose software solutions will have greater complexity than a simple online store.

Currently, the team means 15 software developers, most of them with middle & senior experience.

“Roweb maintains its interest in the eCommerce area. In the next period, we will approach a sustained growth strategy of the dedicated division, namely a doubling of the number of developers and the range of services.

We have in mind the diversification of services, and the approach of several platforms, to be able to respond to more clients and traditional markets. 

Our team is interested in partnerships with companies from Western Europe (UK, Switzerland, the Benelux area, and the Nordic region)”.

Roweb at the eCommerce event GPeC

Stefan Nicolae
Head of E-Commerce within Roweb

And at the moment, the team’s activity is defined by:

  • end-to-end eCommerce solutions, using modern technologies such as Magento 2 and WooCommerce;
  • 3rd party integrations with various systems to improve the activity of platforms, applications, and online stores;
  • technical counseling sessions for those who have an idea to develop online shops but do not know the direction it should go;
  • maintenance, security, and maintenance of eCommerce solutions without interfering with the actual business activity.

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